Planters

Through my role at VaynerMedia, I worked closely with a team to create dynamic and engaging content for Planters on a weekly basis. All visuals were solely my work, encompassing a wide range of social media visuals, Campaigns (Superbowl), and promotional materials, each crafted to align with the brand’s aesthetic and marketing goals.

Client
Planters - Hormel
VaynerMedia

Designer
Anett Castro

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Planters Super Bowl 2022 campaign

  • Staring Ken Jeong and Joel McHale watch as they stir up the ultimate debate! How do YOU eat Deluxe Mixed Nuts? All together, or one at a time? Watch now and feed the debate with #PlantersAllorOne

  • AGENCY: VaynerMedia

    ROB LENOIS, NICK MIARITIS, MIKE PIERANTOZZI, JACKIE BLAZE, KATHERINE O'BRIEN, MOLLY JOHNSON, EVAN ELBERSON, LIZ VARGAS, ANETT CASTRO (Designer), PETER PAPPALARDO, DANIELLE WATERMAN, JAYMIE LIPMAN, PETER OSTELLA, RYAN MARTIN, MORGAN MILLS, AMANDA CUMMINS, OLIVIA LONG, JODI COPPERNOLL, ALYSSA RITCHIE, JOHN TERRANA, OLIVIA GREENDYK, ANGELINA YANG, RHEA GUPTA, MAX TANAU, JAYMIE LIPMAN

    CLIENT: Hormel

    RAFIK LAWENDY, JAYNEE DYKES, ZEESHAN TARIQUE

    PRODUCTION: Moxie Pictures

    MARTIN GRANGER, KAROL ZENO, JODI FISHER, HEIDI SOLTESZ, BARRY PETERSON, ZACH MATHEWS, DOUG BERGHER

    EDITORIAL: Eva Nosidam

    MAYA BREWSTER-DORIAN, LAURA SHEA, NAINA POMERANTZ, JEREMIAH SHUFF, HALEY INSLEY, ERIC THOMPSON

    VFX & COLOR: Nice Shoes

    JASON G. FARBER, KEITH MCCABE, CHRIS RYAN, JASON FARBER, TYLER WHALEN, ARTHUR DORRINGTON, SHANNON LEE, JOSE FONT, GAVIN MILJKOVICH

    PR: ICF Next

    JEREMY MULLMAN, MICHAEL COWEN, ERICA SHARON, ALYSSA AHERN, JENNA REIMLER, ALEX MENA ASSOCIATE, CATHERINE PUPPE

Check out some of the featured work & articles below ⇩
Featured Tweets Credit:
Design/Copy: Anett Castro
Copy: Liz Vargas

Featured Articles

  • Best Of Tweets.

    Planters Wins “The Audible”

    The brand that best adjusted to real-time events as they unfolded.

    Read

  • Ad Age

    Planters Coinbase Parody Tweet got lots of attention, it had Ad Age talking!

    Read

  • Little black book

    “This year’s ad…features comedic duo Ken Jeong and Joel McHale battling to resolve an age-old question: What’s the right way to eat mixed nuts? All at once or one at a time?”

    Read

  • Ad Age

    Planter All or One campaign started some Buzz, see what ad age had to say! Starring Ken Jeong and Joel McHale.

    Read
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